Selecta Systems have introduced an all new marketing support package that consists of a set of marketing brochures and literature, and Connect, a website based Selecta Support Centre for their ever growing fabricator and installer base. Marketing Manager, Mark Walker, explains what’s new and the idea behind the new marketing support materials.
“We launched a big and bold full product brochure just over 12 months ago, featuring 44 pages of stunning images and information relating to our full product range, titled ‘Your Home Made Beautiful’. The brochure has proved immensely popular and so following on from that success, we have now launched a series of supporting retail based 12 page mini-brochures, with one for each product. What this means is that the consumer now has more information and images from the product dedicated brochures, whilst our fabricators and installers have a professional and exquisite range of sales support materials to promote their products. This is important, as any marketing materials that we provide are a representation of not just Selecta and our products, but more notably, our customers business.”
Mark continues, “We have extended the marketing support brochures further by adding Sales & Technical Information Sheets to the range, which focus more on the trade and commercially minded customers’ requirements. So whether you are a fabricator who’s supplying the retail market or trade customers and commercial projects, our marketing brochure packs are fully complimented and support these markets.”
“The new marketing and sales support brochures are also available to customers as digital flip books and can be embedded in to their websites or used upon their social media channels, giving total flexibility in their use across all channels. Also new to Selecta customers is the ability to have the digital brochures branded with your logo and contact details, thus giving them the personal touch.”
Following on from the new marketing brochures and literature, a web based Selecta Support Centre, Connect, is due to be launched. Connect will initially provide customers with the complete range of marketing and technical support materials, which will be available 24/7 and 365 days a year through a dedicated online customer portal. Connect will also enable customers to interact with Selecta more freely and it has also been designed to expand and provide further sales and support tools, product designers and online ordering systems.
Mark explains, “Customers having direct and immediate access to the whole range of marketing and technical information is of importance and access will be fast and easy through their own personal login details. An asset library of imagery, brochures, marketing and technical information sheets, product videos, fabrication and installation guides, order forms and the like, will be easily accessible at any time. Connect will be an online portal full of the latest and most up to date information available at your fingertips, any time, day or night. Expansion plans are firmly in place to take Connect further forward and become the complete online support centre.”
“Although we are very excited about the launch of Connect and using the advancements in technology, we still firmly believe in providing the personal touch. Donna and Michele provide this internally by looking after more customer specific marketing and sales support requests, whilst also delivering that vital communication link between supplier and customer. This is further backed up by Steve and Dave, whom cover the length and breadth of the UK, supporting our increasing customer base.”
Left to Right: Dave Nelson, Steve Keyte, Michele Statham and Donna O’Reilly
“We firmly recognise that it is important that we have a support package that can be accessed when required, compliment the full range of products on offer and also that it is of real value to the customer. We are totally focused on providing a support package that is not only suitable for every size of customer, but one that also has and continues to provide that personal touch. ”
Providing a first-rate personal and attentive service and support package is what Selecta, the only UK based independently and family owned PVCu systems house, are renowned for with further investments planned within this area during 2018. These exciting plans include retail based product videos, which customers can have branded and used on customers websites, social media channels and presentations.
Written by Mark Walker, Marketing Manager