Selecta Systems renaissance continues, as do the accolades, with Selecta being voted PVC Company 2018 at the National Fenestration Awards. Sales Director, Andy Green, and Marketing Manager, Mark Walker, who have over 50 years of loyal service between them at Selecta, open up about the recent awards and recognitions, whilst giving an insight to their resurgence.
“Firstly, we are absolutely delighted to be voted PVC Company 2018 and would like to thank everyone who nominated and voted for ourselves in this highly competitive category. This award really does mean a lot to everyone at Selecta and follows up on being voted Systems Company at the 2017 awards. The great thing about the NFA’s is that all the awards are nominated by and voted for by your industry peers, which for me, there is no greater recognition than from those that work in the industry, day in day out, so thank you again. The award also epitomises and recognises the amount of hard work that the team have put in to, not only being nominated finalists in five categories, but also going on to win this accolade. It’s been another flourishing and successful year for Selecta, as the company continues to go from strength-to-strength” said Andy.
“As a team, we work hard to build up relationships with our customers, working closely with them and providing that personal touch, which is so important in a world that has become so impersonal. Being nominated finalists in five categories exemplifies that effort and hard work, whilst being voted PVC Company 2018 on the back of last year’s Systems Company success, really is the icing on the cake.”
Selecta’s and the Advance 70 Window and Door Systems popularity have grown considerably over the last couple of years, with the NFA awards endorsing this positive swing in market perception.
Mark explains the approach behind this resurgence, “As a team we have worked hard to change the misguided perception of Selecta and the Advance 70 System, outside of our own fabricator base. We have always been seen as a unique systems company, none more so than now, with ourselves being the only independently and family owned UK based PVCu Systems Company.”
“We’ve taken the lid off Selecta and opened up to the industry by making people aware of our comprehensive service and support packages, whilst exposing the market to the qualities, versatility and value of the Advance 70 Window and Door System and its associated products. This more direct and open approach, promoting the real values, personal service and reasons to #bepartofthefamily, were all part of an overhaul of our marketing strategy and plan. This very open and personal approach has certainly captured the attention of the market, with record numbers of fabricators converting to the Advance 70 System and enjoying the benefits of being a customer of Selecta and being part of the family.”
Andy continues, “The change in perception and positivity surrounding Selecta and the Advance 70 System, has not only resulted in the business being voted PVC Company 2018 and Systems Company 2017, but also had a major impact on the number of fabricators now converting to the Advance 70 System. So much is the demand, that we have had to expand our Sales team by employing a further two industry experienced Business Development Managers, with Graham Prowse covering the South West of the UK and Richard Reeves, Central UK.”
“We have also expanded our Technical Team with Mark Simms joining us as Technical Support Manager. These key appointments now take our on-the-road technical and sales support team to 10, providing service and support to all of our fabricators across the breadth and width of the UK.”
Selecta Systems will certainly start 2019 with further optimism and enthusiasm as they look to build further on their recent recognitions and record profile conversions. Selecta and the Advance 70 Window and Door System continue to be one of the industry’s biggest success stories of the last two years.
Written by Mark Walker, Marketing Manager, Selecta Systems